Website Design Questionnaire

This is your opportunity to tell me why you need a website and what the website should achieve. The more information you give, the better the design!

Name:

First Name

Last Name

Email:

Phone

(###)

###

####

Company/Brand Name and Mission:

What does your ideal collaboration with a designer look like for you?

What does your company do? What products and services do you offer?

Who are the decision makers for this project?

Project Timeline:

Main reasons for needing a new website:

Top 5 design needs for the new website:

Is there anything about the current website that serves the business well? If so, why?

Describe your target audience:

Who is your ideal customer? How old are they? Where do they hang out online? What are their interests?

What are the top 3 reasons your ideal customer will visit your website?

How do you want people to feel when they interact with your brand?

(i.e. safe and secure, edgy and excited, exclusive and cool, etc.)

Who else is competing for the attention of your ideal customer and what are they doing that you think is working?

Other company/competitor websites whose design you love and why:

If we were to be celebrating a successful website launch, what would that look like?

How many website visitors? How many leads? How many sales? Be as descriptive as possible about what success looks like to you.

Any additional information or comments:

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